Web Development Case Study: Massanutten Resort
Challenge
Massanutten Resort is a nationally recognized four season resort with 1600 employees, 1500 timeshare units, 6 hotels, 14 ski slopes, a waterpark, and much more. With an organization this large, our initial challenge was bringing together numerous departments each with their own marketing strategies and massive amounts of content under one unified web site. The next challenge was to create a web site with visual designs and rich media content that conveys the stature of Massanutten Resort.
Solution
BlueKey worked closely with their staff and various departments to assess needs and goals and find common ground. We built numerous interactive systems and tools to provide outlets for departments to communicate with their users, share information, and project a strong marketing message. We created high-end multi-media presentations bringing together video, 3-D animation, and the latest in flash technology. Finally, we developed an enterprise level website management system called Indigo Web Environment that powers their website and puts them in complete control.
Web Site Features Include:
- Integration of Indigo Web Environment
- Easy, web-based administration with password protection
- User accounts with multiple levels of access and editorial review
- Feature-rich page editor with menu and template control
- Ability to create interactive media galleries and upload video
- Multiple departmental sub-site designs (see right)
- Video integration
- 3-D animation and flash technology
- Interactive photo galleries and virtual tours
- Numerous user-friendly navigational tools
- Event Calendar with Google Map Integration
- Systems for registration, online payment, and ticket sales
- Advanced web site search
- Cross-content relational linking
- Search engine optimization tools
- Real time weather with animated radar
- And much more. Visit the site to see for yourself.
Client Testimonial
"We have the utmost respect for the work that BlueKey put into this new site and that they were able to take our somewhat abstract concept and turn it into a reality for the resort. The site is truly a work of art in the design aspect, yet organized in a way that everyone can find what they need almost instantaneously. There is a fine line between creativity and functionality, and BlueKey was able to master both concepts for us in this project."
Sarah Elson, Business Relations & Marketing Manager, Massanutten Resort
