The Charleston Symphony Orchestra (www.CharlestonSymphony.org) has brought a rich musical heritage to South Carolina for over 75 years and engaged BlueKey to revitalize their brand, expand their online presence, and provide the marketing team with the digital tools needed to help rebuild their organization.
After closing their doors in 2010 and crafting a plan for a comeback, they understood that an effective digital marketing strategy would play a critical role in their future success. Their previous web presence was a click-and-build site and lacked the engagement that conveyed the excitement and energy of the new season. More importantly, it didn’t provide the marketing staff with the tools to promote their events, sell tickets online, accept donations, and market via mobile channels.
BlueKey worked closely with the Executive Director and marketing team to identify their goals, desired business outcomes, and key performance indicators. We segmented and prioritized their target audiences and defined their motivations, needs, and important actions. We leveraged the resulting insights to create a more engaging brand experience that appealed to a wider patron base, and implemented tools for online ticketing and donations, a dynamic event calendar, and a mobile-friendly site. The final solution, from print to web, was implemented with the primary purpose of producing measurable results.
"The new website contributed to a doubling of our season subscriptions and two of the highest grossing concerts in the orchestra's history. We can't thank BlueKey enough for their expertise and ongoing support."
- Daniel Beckley, Executive Director, Charleston Symphony Orchestra
"We are very proud that our new site ranked #17 out of 71 other websites on the 2011 Annual Orchestra Website Review - which serves as a benchmark for our industry's website design and best practices. We even beat several orchestras with budgets many times our size!"
- Nicole Ward, Director of Marketing, Charleston Symphony Orchestra