YardLover, an Internet startup, was formed as a network of niche retail ecommerce web sites with significant investors and aggressive sales goals. Through an integrated development and Internet marketing strategy, we took Gardenocity from zero to six figures within sixty days and subsequently exceeded sales goals by over 200%.
YardLover was developed as a multi-site network of niche ecommerce sites with unique branding running on our Indigo™ Ecommerce Platform. By catering to smaller segments of the marketplace, such as wine lovers and bargain hunters, they are able to attract more shoppers. Each niche site is supported by market data and thorough, regular research to find out what products are in demand. This approach has also enabled YardLover to build relationships with loyal patrons who trust their products and opinions. Each niche site is rich in content and resources for customers, and the YardLover staff hosts a blog to streamline communication with their guests.
BlueKey gives us a flexible, powerful platform with all the tools we need to do business efficiently and effectively, and gives our customers an intuitive website that is enjoyable to use. Their personalized support is knowledgeable and responsive, and their marketing expertise has delighted us with returns that are consistently higher than anticipated.
Anne McMahon, Gardenocity.com